World Economy: A Choice
for Positive Growth
W e have all been affected in some way by the world
economic crisis, and we are all wondering how it will
affect our businesses and our personal lives. There is no
doubt that there is, and, for at least some time, there will be a big
downturn in activity, but this is not the Depression all over again;
this time things will get better a lot quicker.
I am the next generation from the Depression. My parents and
grandparents went through it and had lots of stories to tell about
what they went through. For example, my father-in-law left the
family farm in Northern Saskatchewan at only 12 years of age with
only $5 in his pocket to go to work in mining and lumber camps in
Northern Ontario in order to send money home. He never lived at
home again. Can you imagine a 12-year-old boy leaving home by
himself? He admitted in later life that he often cried himself to sleep
from loneliness. It was a terrible time.
This time, however, it will not get that bad, as, thank heaven,
lessons were learned from the Depression. During the Depression,
the central banks cut off money to the banks, and the banks in
turn cut off credit and lending to companies, thus strangling them.
Many banks failed as well, making the situation worse. This time
the central banks are shoring up the banks so they can continue to
lend money to corporations, and thus help them keep going. During
the Depression, individual countries panicked and cut off imports by
raising tariffs to ridiculous levels, and world trade declined hugely,
again making it worse. This time, all world governments recognize
that it is a global problem and are trying to work together.
I am not saying that there will not be difficult times; there will be.
Some companies will not survive, and a lot of people will be out of
work, making life difficult for many people. However, the way we
look at life can make a huge difference. This is the “cup is half full
or half empty” concept. I would like to quote from an email recently
sent to me:
“The universal law of attraction, or “like attracts like,” which
is totally neutral and constantly in operation, will serve each
individual in accordance with his or her perception of and
reaction to personal situations. The energy sent forth by
those who see themselves as tragic victims will zoom out and
draw to itself the energy of thought forms in the “universal
soup” that match the individual’s thoughts and feelings,
and the energy combination will manifest “tragic victim”
circumstances for the person to deal with. Those who feel
genuine gratitude for what they have will be provided with
more to be grateful for, and the energy of sharing with an
open heart has the same positive result.
But always the foundation of weathering any distressing
situation is staying out of fear about it! The magnified energy
of fear assures that the law of attraction will bring fear-filled
circumstances to the fearful person. Knowing that out of the
current turmoil will come abundance for all will keep your
spirits high and your resolve strong if your outlook remains
positive and you don’t allow the negativity of fear to intrude.
Not only does fear beget more of itself, but it is contagious—
we urge you not to let that negativity enter your energy
stream and radiate out to afflict those who are nearest and
dearest to you!”
Another positive note is the United States’ new president. Barack
Obama has brought new hope to people the world over, and
especially to the United States. I believe Obama has the leadership
ability to make a real difference, just like Winston Churchill did in
World War II in Britain, and John Kennedy, whom I remember, did in
the ‘60s, the same decade in which they put a man on the moon.
These are examples of countries’ pulling together for a common
purpose, led by very motivational leaders.
So what does all this mean to the Natural Product Industry? Well,
we believe people will continue to look after their health and will
still come to us for solutions. We at Purity Life continue to budget
for strong growth in 2009, and we will have innovative programs to
bring people into your stores and help you continue your growth.
We have done a lot of consumer research and will bring this
knowledge to you in new and exciting programs. So let’s all take this
new situation as an opportunity to grow and expand our businesses.
I wish you all a Happy and Prosperous New Year.
Best regards,
David Chapman
President and Founder
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